The Biltong Factory makes snacking effortless with customizable flavors, fast delivery, and seamless ordering.

Conversion-focused strategy, automated retention, and revenue optimization.

Industry

E-Commerce & Specialty Food (Biltong & Meat Products)

Scope

What we did

  • Revamped the Online Shopping Experience with an intuitive and frictionless interface.
  • Integrated AI-Powered Product Customization for a personalized snack experience.
  • Launched a Performance Marketing Strategy to maximize ROI-driven ad spend.
  • Optimized Conversion Funnels to lower cart abandonment and increase order value.
  • Implemented Smart Retargeting & Email Automation to convert lost visitors into buyers.
  • Developed a Scalable Subscription Model with exclusive rewards and loyalty benefits.
  • Expanded Data-Driven Paid Campaigns across Google Ads, Meta, and TikTok.
  • Strengthened SEO & Content Marketing to boost organic discovery.
  • Leveraged Social Proof & UGC (User-Generated Content) to enhance brand credibility.

What Gained

  • 50% Increase in Paid Marketing ROI through high-impact performance marketing.
  • 30% Higher Customer Retention via automated email flows and loyalty rewards.
  • 40% Growth in Online Sales through optimized checkout & AI-driven personalization.
  • 3X Increase in Subscription Sign-Ups via smart engagement and retargeting.
  • Higher Average Order Value (AOV) through strategic bundling & upselling offers.

Brief

The Biltong Factory is a leading brand in premium, high-protein biltong and meat products, catering to health-conscious snackers and meat lovers. As consumer preferences shift towards customized, high-protein snacks, The Biltong Factory required an advanced digital strategy to drive sales, customer engagement, and long-term brand loyalty.

Challenges

  • Rising Customer Acquisition Costs with inefficient ad spend.
  • Low Subscription Retention, affecting recurring revenue streams.
  • Need for Hyper-Targeted Digital Campaigns for higher ROI on paid ads.
  • Limited Personalization in the Shopping Journey, impacting engagement.
  • Slow Organic Growth due to minimal content & SEO strategy.

Our Approach

Evergrowth Tech partnered with The Biltong Factory to implement a high-performance, data-driven marketing and sales strategy.

We redesigned the e-commerce platform, integrating AI-driven product customization for a personalized shopping experience. Our performance marketing team launched targeted ad campaigns across Google, Meta, and TikTok, maximizing ROI and reducing customer acquisition costs.

To improve retention and repeat purchases, we optimized email automation, SMS marketing, and loyalty rewards, ensuring higher customer lifetime value (LTV). Additionally, UGC-driven content and influencer marketing boosted brand trust and social engagement.

Results

✅ 50% Higher Paid Marketing ROI through data-backed ad optimization.
✅ 40% Boost in Online Sales via frictionless checkout & AI recommendations.
✅ 3X Subscription Growth with exclusive perks & retargeting campaigns.
✅ 30% Increase in Customer Retention through automated engagement flows.
✅ Higher Brand Awareness & SEO Rankings with strategic content marketing.

Delivery & Launch

With a high-converting e-commerce platform, performance marketing strategy, and AI-powered personalization, The Biltong Factory now dominates the specialty snack industry with hyper-targeted digital campaigns, seamless customer experiences, and long-term retention strategies.