DSW makes shoe shopping effortless with smart recommendations, fast checkout, and seamless delivery.

AI-driven recommendations, frictionless checkout, and higher sales conversions.

Industry

E-Commerce & Retail (Footwear & Accessories)

Scope

What we did

  • Revamped Online Store Experience with an intuitive, high-speed shopping interface.
  • Optimized Mobile & Desktop UI/UX for seamless browsing and checkout.
  • Implemented AI-Powered Product Recommendations to personalize customer journeys.
  • Enhanced Smart Search & Filters for quicker product discovery and conversions.
  • Integrated Omni-Channel Shopping with in-store pickup & curbside options.
  • Launched Data-Driven Digital Marketing Campaigns to drive seasonal sales.
  • Strengthened Loyalty & Rewards Program to increase repeat purchases.
  • Optimized SEO & Paid Advertising for higher organic and paid traffic.
  • Developed Advanced Analytics Dashboards to track sales performance and customer behavior.

What Gained

  • 25% Increase in Online Sales through a frictionless checkout experience.
  • 40% Growth in Mobile Conversions with an optimized shopping journey.
  • 35% Boost in Customer Retention through an enhanced rewards program.
  • Higher Average Order Value (AOV) via AI-driven upselling and bundling strategies.
  • Stronger Omni-Channel Sales with seamless store pickup and digital integration.

Brief

DSW Canada is a leading footwear and accessories retailer, offering a vast selection of brands at competitive prices. With e-commerce growth accelerating, DSW required a digital transformation to enhance user experience, drive sales, and improve customer retention.

Challenges

  • Slow & Complicated Checkout Process, reducing conversions.
  • Limited Personalization in Product Discovery, affecting engagement.
  • Underutilized Digital Marketing & SEO, leading to missed traffic opportunities.
  • Lack of Omni-Channel Synchronization between online and in-store shopping.
  • Need for a Stronger Loyalty Program to drive repeat purchases.

Our Approach

Evergrowth Tech partnered with DSW Canada to optimize every aspect of the e-commerce experience, ensuring frictionless shopping, personalized recommendations, and high-converting marketing strategies.

We implemented AI-powered recommendations, helping customers find products tailored to their preferences. The redesigned search & filter system improved product discovery, while faster checkout options reduced cart abandonment.

To drive sales growth, we launched targeted digital marketing campaigns and optimized SEO strategies, boosting organic and paid traffic. Our loyalty program enhancements increased customer retention and repeat sales.

Results

✅ 25% Sales Growth through enhanced shopping experience & checkout optimization.
✅ 40% More Mobile Conversions with an intuitive, fast-loading interface.
✅ 35% Higher Customer Retention via personalized offers & rewards.
✅ Boosted Omni-Channel Sales with a seamless store pickup & online experience.
✅ Stronger Brand Authority & Online Visibility through SEO & paid campaigns.

Delivery & Launch

With an AI-driven, sales-focused, and mobile-optimized shopping experience, DSW Canada has strengthened its position as a top-tier digital footwear retailer. Customers now enjoy effortless browsing, personalized recommendations, and exclusive member rewards, leading to higher sales, stronger engagement, and long-term brand loyalty.