Aussie is a trusted leader in mortgage brokerage, making home loans easy.

Aussie | Smart Digital Transformation & Lead-Driven Marketing

Industry

Finance

Scope

What we did

  • Complete Website Revamp & Performance Optimization for Seamless User Experience
  • Custom WordPress Development with an Intuitive and High-Speed Interface
  • Advanced UI/UX Redesign to Streamline Navigation & Maximize Conversions
  • SEO-Optimized Content Strategy to Boost Organic Search Visibility
  • High-Performance PPC Advertising for Lead Generation & Conversion Growth
  • Social Media Overhaul & Marketplace Management to Strengthen Brand Authority
  • Data-Driven Performance Analytics for Strategic Decision-Making

What Gained

  • A Cutting-Edge, High-Speed Website optimized for mortgage comparison & customer engagement
  • 70% Increase in Organic Traffic through Strategic SEO and Content Optimization
  • Enhanced Brand Credibility with a Refined Digital Presence across Channels
  • 3X More Mortgage Leads with Precision-Targeted Paid Advertising & Retargeting
  • Simplified Loan Comparison with an Intuitive, Data-Driven Platform
  • Smarter Decision-Making Powered by Real-Time Analytics & Conversion Tracking

Brief

Aussie is one of Australia’s leading mortgage brokerage firms, connecting borrowers with over 25+ lenders to secure the best home loan deals. With thousands of brokers and a commitment to simplifying the home loan process, Aussie needed a digital transformation to maintain market dominance, improve customer engagement, and drive loan applications at scale.

Challenges

  • An Outdated Website that lacked seamless navigation and user engagement
  • Inefficient Lead Capture & Loan Application Process, leading to lost conversions
  • Low Search Engine Visibility, making it harder for users to discover Aussie’s services
  • Fragmented Digital Strategy with inconsistent branding and customer touchpoints
  • Limited Performance Insights hindering data-driven marketing improvements

Our Approach

Evergrowth Tech partnered with Aussie to craft a high-impact digital strategy that redefined their online presence. We developed a sleek, fast-loading, and user-friendly website that streamlined mortgage comparison and applications, enhancing customer experience and engagement.

Our SEO experts deployed a content-rich strategy that significantly improved Aussie’s search rankings, ensuring users easily discovered their home loan solutions. Simultaneously, we executed precision-targeted PPC campaigns that drove high-intent borrowers directly to Aussie’s loan application pages.

On social media, we transformed Aussie’s presence by creating compelling, trust-building content tailored to homebuyers. We also implemented advanced tracking and analytics to provide deep insights into customer behavior, enabling smarter marketing decisions.

Results

  • 70% Surge in Website Traffic within 4 months post-launch
  • 3X Increase in Mortgage Leads through PPC, Retargeting & Improved UX
  • 50% Higher Search Rankings, driving sustained organic visibility
  • 4X Growth in Social Media Engagement, strengthening brand trust & recognition
  • Enhanced Customer Journey with an Optimized Loan Comparison & Application Process

Delivery & Launch

The digital transformation positioned Aussie as a modern, customer-centric mortgage brokerage powerhouse. With a state-of-the-art website, a high-impact marketing strategy, and ongoing optimization, Aussie continues to simplify the home loan process while maximizing customer acquisition and retention.